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Hi, I am Joseph and I've been a diabetic since the age of 9. In 1986, my family and I founded Joseph's to help satisfy the needs of all diabetics, parents, children, and health-conscious consumers.

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About Us

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Joseph Semprevivo was born November 1, 1971 in a small New Jersey town. At six years old, Joseph relocated to Deming, New Mexico, USA. At the age of nine, he was diagnosed with diabetes and by age 12, he created the first sugar free ice cream on the market. At 15 (1986) the fructose-sweetened Joseph's Cookies and brownies were released into the mass market.
On a mission to share his creation with other diabetics, he started by visiting local stores and speaking with apprehensive store managers. Store by store, city by city, state by state, Joseph steadily grew his business.
In the mid-90's, along with thousands of independent stores, Kroger and Whole Foods became clients and secured a bright future. In 2003, Joseph launched on QVC and has aired 2-4 times per month during this time. Joseph's Sugar-Free Cookies are known as the most successful cookie in QVC history. The company's reach now spans approximately 140,000 domestic stores and 42 countries.
Joseph's Lite Cookies is currently offering 7 product lines:
  • Sugar-Free Cookies (13 flavors)

  • Sugar-Free Peanut Butter

  • Sugar-Free Maple Syrup

  • Sugar-Free Sweetener

  • Sugar-Free Dessert Flavored Coffee (6 flavors)

  • Sugar-Free Cookie Puffs (3 flavors)

  • Fat Free Cookies (3 flavors)

Because of the quality of their products they have won numerous awards, some of the awards include: The American Taste Award, Superior Product Award, NFDA All-Natural Product, FDM All-Natural Award, Sugar-Free Award, Healthy Product Award, The Quality Hero Award, Senate Productivity Award, Governors Viva Award, Blue Chip Award, Chamber Business of the Year Award, was named "The Best Sugar-Free Cookie of the year 2002" and "Grocery Product of the Month". The company has also received the prestigious American Success Award presented by President George Bush at The White House Rose Garden.
All products are produced in a 52,000 sq ft factory, located in Deming, NM, USA. Joseph's Cookies is a socially Responsible Company that offers lifetime employment for its dedicated Team Members as well as a 401k, health benefits, paid vacation, perfect attendance bonuses, and production bonuses.

  • "Simple ingredients rather than a paragraph of chemicals"
            - Muscle & Fitness, September 2002
  • "We had to offer better quality products at better prices"
            - Joseph - Business Week/Small Biz Summer 2006
  • "Top-selling Sugar-Free Cookie in the Western Hemisphere"
            - Investor Business Daily, February 2004
  • Voted "Best Syrup: Joseph's Sugar Free: the thickest no-sugar syrup."

  •         - Men's Health, May 2005

    • First Sugar-Free Cookie on the market in 1986

    • #1 moving Sugar-Free Cookie on the market

    • Sold 3.2 million bags in one day on QVC

    • 100% Made in the USA

    • Joseph's Cookies are sweetened with a proprietary blend of Maltitol
          with No Sugar Alcohols (resulting in no laxative effect or after taste)

    • All Products are 100% All Natural

    People With The Following Conditions:
    • Diabetes
    • Heart Disease

    • Attention Deficit Disorder
    • Hyperactive Children

    • Cirrhosis of the Liver
    • Hypoglycemia

    • Cancer Patients Receiving Chemotherapy

    • People On The Following Diets:
    • Atkins
    • Trans Fat-Free

    • Low Carbohydrate

    • Mayo Clinic

    • Health-Conscious Consumers
    • South Beach

    • Dr. Wendy Low Fat/Low Carb/Low Cal


    Joseph's Lite Cookies 3700 "J" Street Deming , N.M. 88030
    © Copyright 2015 Joseph's Lite Cookies, Inc.
    All rights reserved.